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Outi Karemaa

Outi Elina Karemaa
Born 11 May, 1969,  Riihimäki

Master of Arts 1994 and Doctor of Philosophy 1998 (Finnish History), University of Helsinki

Managing Director, Metsäkustannus Ltd, 2010-
Customer manager, Edita Publishing Ltd, 2010
Manager, general non-fiction and subscriptions, 2006–2010
Head of publications, Edita Publishing Ltd, 2000–2006
Editor, Kleio series, Edita Publishing Ltd, 2000–2006
Project manager, Edita Ltd, 2001
Publishing editor, Edita Ltd, 1998–2000
Stipendiary researcher, 1995–1998
Hourly-paid teacher, History department, University of Helsinki, 1994–1997
Researcher, College of Veterinary Medicine, 1994

Vuoden Johtolanka (‘clue of the year’) literary prize, competition panel member 1997–1998 and The Finnish Whodunnit Society-Suomen Dekkariseura ry and panel member for Like publishers’ crime fiction competition, 2012. Various other positions of trust in communications and publishing.

Outi Karemaa on LinkedIn

Photo: Pekka Lähteenmäki
Written by Outi Karemaa
Translated by John Calton

A humanist in corporate management

Managerial tasks bring a nice extra challenge to my work. I have enjoyed managing both businesses and people. In fact, I think that humanists have a lot to offer in corporate management, but unfortunately the world of business doesn't seem to understand this.

What else is there to being a manager but doing analyses, figuring out the big picture, making managerial decisions and forming plans for action, critically evaluating the information available, and understanding how people work? This is exactly what a humanist is trained to do. And you can educate yourself and learn the things you find more unfamiliar while you work. Anyone can learn to read a profit and loss account, and risk analyses shouldn’t be insurmountable either. It comes in handy to have a sense of history and perspective.

I realised that corporate management is too homogenous when, a few years back, I took an aptitude test at a test day arranged by a large recruiting company. Each time I returned my answers to the questions that were designed to test the candidate's verbal skills, the liaison asked me, sympathetically, “Was it really hard?” I was also reminded that I had to answer the questions using full sentences and that I should write at least half a page for the essay task – which, of course, prompted me to ask sarcastically what the maximum length was.

However, when I returned the questions that dealt with mathematics or economics, no one even mentioned the word “difficult”. They assumed that these questions would be easy-peasy for a would-be manager. Apparently, mostly engineers and economists are tested for managerial positions, and they may well find writing an essay more difficult. A humanist, on the other hand, already has plenty of experience in writing long texts from their university days.

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