Outi Karemaa
Humanist of the day

Outi Karemaa

When Outi Karemaa embarked on her history degree it was with the idea of becoming a scholar. Her research took the form of both commissioned work and her doctoral thesis. But being a bookworm interested in broad themes, she was also drawn to the world of publishing. So it was that the young doctor decided to give the business world a try. She hasn’t looked back. Karemaa is currently managing director of Metsäkustannus Ltd.

Outi Karemaa

Outi Elina Karemaa
Born 11 May, 1969,  Riihimäki

Master of Arts 1994 and Doctor of Philosophy 1998 (Finnish History), University of Helsinki

Managing Director, Metsäkustannus Ltd, 2010-
Customer manager, Edita Publishing Ltd, 2010
Manager, general non-fiction and subscriptions, 2006–2010
Head of publications, Edita Publishing Ltd, 2000–2006
Editor, Kleio series, Edita Publishing Ltd, 2000–2006
Project manager, Edita Ltd, 2001
Publishing editor, Edita Ltd, 1998–2000
Stipendiary researcher, 1995–1998
Hourly-paid teacher, History department, University of Helsinki, 1994–1997
Researcher, College of Veterinary Medicine, 1994

Vuoden Johtolanka (‘clue of the year’) literary prize, competition panel member 1997–1998 and The Finnish Whodunnit Society-Suomen Dekkariseura ry and panel member for Like publishers’ crime fiction competition, 2012. Various other positions of trust in communications and publishing.

Outi Karemaa on LinkedIn

Photo: Pekka Lähteenmäki
Written by Outi Karemaa
Translated by John Calton

When I began to study history, my goal was to become a researcher. I didn't even think about studying anything else as history had been my only choice since my early school years. After graduation, I was commissioned to write one history book and competed for scarce research grants. Postgrad schools did not exist back then. In order to make ends meet, I took on small commissions for various publishing houses.

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Managerial tasks bring a nice extra challenge to my work. I have enjoyed managing both businesses and people. In fact, I think that humanists have a lot to offer in corporate management, but unfortunately the world of business doesn't seem to understand this.

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At some point Helsingin Sanomat and other newspapers published a series of interviews with CEOs, and it seemed that the interviewees’ hobbies were always pretty much the same. Typically the interviewees were men, and even when they were women they ran marathons, sailed, did climbing or decathlon, or something of the kind, as long as it ”tested you to the limit”. I was a CEO, so what was wrong with me?

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When I was a student, I soon found myself working at the history students' organisation Kronos ry. During my time there, I managed to edit the magazine, Kronikka, and serve as the culture co-ordinator and the president. This was the beginning of my passion for organisations, which, the evidence suggests, is still going strong. I have, for example, been a board member of The Finnish Whodunnit Society for almost 20 years and held several positions of trust in the publishing and media industry.

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The University of Helsinki has meant a great deal to me. It was easy to get to know teachers and other students alike at the beating heart of the University campus, the PamPam restaurant, aka the ”seminar room” at the old department of history. There was an endless stream of legendary personalities among the teachers. I met most of my best friends in those circles.

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Perhaps right now I am dreaming that all roads would lead to Rome again, or at least somewhere else in Italy. I have always felt at home in Italy, as has my family, and Rome especially continues to lure me, time after time. Sunshine, good food and wine, history and…

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