Malin Gustavsson's expertise has played a central part in several initiatives and projects.

The website Urat ('Careers'), an active databank for developing more equal career opportunities, is based on the Naisurat ('Female careers') initiative which was carried out in the years 2013-15. The goal of the initiative was to increase gender equity in workplaces, develop career paths, improve the possibilities to balance work and family, and to study gender stereotypes found in the workplace.

Research and development work was conducted in collaboration with eight different organisations. Malin Gustavsson's main contribution was the development work in organisations and planning the project's research seminars. The development work entailed, for example, joint seminars, workshops, individual mentoring sessions for the organisations and supporting them through the change processes. In Gustavsson's opinion, it was extremely interesting to be involved in a joint project between three large operators, which was also a part of the Finnish government's Samapalkkaisuus ('Equal pay') programme. After the project is finished, the work will continue by developing organisations according to their own objectives in a smaller group.

The Urat website can also be found on Facebook, where you can find up-to-date news and articles on developing more equal career opportunities.

The learning materials commissioned and financed by the Finnish Council for Gender Equity (TANE) and the Department of Gender Equity for the Ministry of Social Affairs and Health in 2011 are also available online in Finnish and Swedish. As Malin Gustavsson wanted to provide supplementary study materials in addition to the texts, 52 video interviews are available on the website, in which operators from the field of equality and educational institutions speak about their own experiences. And a concrete plan of action designed to support equality work can be found on the site.

The Equality Act was reformed in early 2015, and comprehensive schools are now obliged to draw up equality plans, too. Malin Gustavsson has updated the learning materials to meet the standards of the new legislation, as well as adding topical new links supportive of equality work in comprehensive schools.