Jali Wahlsten
Humanist of the day

Jali Wahlsten

Jali Wahlsten lives in Buenos Aires where he manages the affairs of the Ibero-American Foundation of Finland and works as a cultural producer. He holds a Master’s degree in Aesthetics. Many will remember him as an ice-hockey player for the Helsinki team Jokerit, who also represented his country, or later for his work as cultural secretary at the Finnish Institute in London, or then as a representative for Artek and Marimekko, not to mention setting up the Nordic Bakery chain of coffee shops in London.

Jali Wahlsten

Born June 20, 1963, Turku

Master of Arts (Aesthetics), University of Helsinki, 1994

Agent and Cultural Producer, Iberian-American Foundation, Buenes Aires branch, 2015-
Founder and Shareholder, Nordic Bakery Ltd, London, 2004-
London Representative for Artek and Kinnasand (Sweden), 2001–2004
London Representative, Marimekko, 2000
Cultural Secretary, Finnish Institute in London, 1996–1999

Special accomplishments
Aesthetic Deed of the Year, Finnish Society for Aesthetics, 1997
Winner of Finnish Ice Hockey Championships, 1992 and 1994

Photo: Suomen Madridin-instituutti
Written by Jali Wahlsten (Lauri Lönnström, ed.)
Translated by John Calton

To cite Martti Servo, the Finnish singer: ‘Who you are, it’s good to know. Then you can live, like a maestro.’ As the maestro of my own life, I’ve had the chance to try out all kinds of things. It is the only leadership position I have ever had the appetite for, let alone competence.

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The field of aesthetics and the University of Helsinki entered the picture when I had already spent several years touring the world as a professional ice hockey player and returned to Finland motivated to study in addition to playing. Even though I recognised a natural philosophical inquisitiveness in myself, studying for me was free from self-interest and I didn’t expect my degree to lead to any particular job. It was a good counterbalance to ice hockey and helped me to form a new social network.

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I’m grateful to my parents for giving me a basis for a life as an aesthete. My earliest childhood memory is from Barcelona, where we lived in the early 1970s. I’m sitting on the front seat of our white Mercedes-Benz, loading cassettes into the car’s Blaupunkt player, choosing from Burt Bacharach, Astrud Gilberto, Simon & Garfunkel and Stevie Wonder. Another thing that I remember about those years is the diverse and international circle of friends that my parents had. We never listened to Finnish schlager.

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I differed from most of my fellow students by not living the student life, properly speaking. I had some income from ice hockey and that always needed to be sorted out first. As a result, my attendance at lectures was sometimes sporadic and I scraped through many exams, relying more on attitude than studying.

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